Interactive 32 channel multimedia installation as immersive scenery for the new BMW 7.

Using motion tracking, sound and light follow each visitor individually around the car, allowing visitors to explore the 32 instruments of the musical composition, providing a unique and personalised experience. Presented at the Geneva Motor Show 2019, at the Auto Shanghai 2019, and some 50 more exhibitions in China.

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Geneva, Shanghai, 2019

Client – BMW Group

Agency – Effekt-Etage GmbH and Pangolin Park GmbH

Coding and software development – Patrick Muller